Adelaide’s pride & joy

If you’ve spent the majority of your life living in Adelaide, or have even recently moved to the city, both Rundle Street and Rundle Mall would ring a bell. If not, I’m convinced you’ve been living under a rock of some sort. Since Rundle Mall’s inception in the mid 70’s as Australia’s first pedestrian street mall, it’s become an SA icon, extending east to Rundle Street. Both districts have an immense amount of shopping features and services on offer for their Adelaide, and tourist customers.

I (bravely) decided to make my way into the CBD on a Thursday night, which is infamous for its constant hustle and bustle, especially during late night shopping. Just as predicted, the atmosphere was almost overwhelming. There definitely was no room to move freely, so each patron was left to walk in orderly fashion to be able to reach their destination. The many workers who had either finished their shift, ending their day with some retail-therapy, or were trying to make their way home, also need to be considered, as they only added to the already existing crowd.

Although one may not initially realise, there are a few subtle distinctions between the Rundle Mall and Rundle Street. For instance, Rundle Street seems to have a much more relaxed, yet sophisticated atmosphere, compared to that of Rundle Mall, which to put quite simply, is much more fast-paced and modest. It’s as if when crossing over from the mall to Rundle Street, you’re stepping into a new dimension.

Rundle Street remains classic, perhaps with a slightly more

Rundle Street remains classic, perhaps with a slightly more “hipster” vibe nowadays

When strolling down Rundle Street, there’s no denying the many high priced, local boutiques in your vicinity, in addition to the more prominent Australian labels, such as Zimmermann and Sass & Bide. While both stores showcased elegant gowns and preppy shoes, it was surprising to see an increase in casual clothing, particularly in Sass & Bide.

Cosmopolitan’s fashion writer, Charles Manning, says this an incoming trend for Australian women, who want to dress more for comfort. Everyday items such as sweaters, sweatshirts and long cardigans are all part of Charles’ suggestions to turn lying-around garments into chic outfits.

Rundle Malls' latest edition, Rundle Place, has attracted many more customers since its arrival

Rundle Malls’ latest edition, Rundle Place, has attracted many more customers since its arrival

As for Rundle Mall, there was a definite increase in the amount of commercial chain stores, such as Sportsgirl and Forever New. The district also seemed to have an influx of shoe stores, and much to my delight, there was a vast selection of flats. Cleo Magazine reassures us flats are the “shoe du jour this season”, thank goodness – no more aching feet at the end of the day.

One feature which didn’t differ between the two districts, however, was the customer service. Although the retail assistants were polite, it felt as though my shopping experience wasn’t valued, perhaps due to the time constraints being late night shopping.

Tell me, have you realised any distinguishing features between Rundle Street and Rundle Mall? If so, type away in the comments section!

Another SA shopping report brought to you,

C x


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